Started in 1989, L A Weight Loss centers can be found in 49 states, Canada, and Europe. With more than 700 stores, they're fast becoming one of the biggest players on the diet scene. In fact, the CEO has aspirations to “become the largest weight management company in the world.” What distinguishes L A Weight Loss from other similar programs is that it revolves around regular supermarket foods. In addition, the company sells its own brand of nutritional supplements and snack bars.
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While it bills itself as “a unique combination of regular foods” and “personalized one-on-one counseling,” this program is not all that different from many others. In fact, its the same strategy registered dietitians employ when they work with weight-loss clients. Trouble is, dietitians arent the ones giving the expensive advice, but counselors who are compensated based on the revenue of the sales of supplements and snack bars at their center. You cant help but wonder about the quality of their advice.